A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

Are you trying to create a logo design for your new business and don’t know where to start?

Do you want your logo to be classic and sophisticated?

Then use the free text logo design for your brand.

Images can take attention away from your company name in the trademark but text based monograms tend to get a little boring. But with the right style and creativity, you can give a novel touch to your text trademark so that it gives you a competitive edge over others.

So, how should you design a brand mark for your new business if you want to keep the text based sophisticated touch yet make it distinct?

We have a few ideas for different business brand marks:

1. For A Corporate Company:

If you are designing an emblem for a corporate company, then your brand mark needs to be formal and professional. Images and illustrations don’t work very well in these cases. Here, you have the option of simply using the corporation name in straight fonts but that can get a little boring. To add a distinct touch, you can use wood mark style for your corporation name. The thick and bold look of this style will depict professionalism, formality and capability.

2. For A Hotel Or Restaurant:

A hotel or restaurant needs to give its brand mark an air of privileged luxury and style. They need to assure their customers regarding hospitality and comfort. For that, you can use an acronym or initial of the hotel or restaurant name and craft it creatively. Use bright colors like maroon or brown as they are eye catching and represent reliability and comfort and use fonts that are curvy so that it gives an air of innovation and class. You can also add a Celtic design touch to your hotel symbol as it looks attractive and imaginative.

3. For a technologist or architect:

As a technologist or architect, you need to assure your customers that you are proficient and well informed about the current trends in the designing world. For that, you can use 3 dimensional text designs as they are fashionable and distinct. 3 dimensional designs also look real enough to touch which can give an added advantage to the architectural business mark.

4. For a designer:

As a designer, you need to assure your clients of your creativity and yet be distinct. What can be more distinct than your own signature?

Free text logos consisting of designer’s signature tend in script fonts to look imaginative and artistic. For an added arty touch, you can place your emblem at an aligned angle which will make the signature look more realistic and appealing.

In conclusion, remember to craft your text based logo according to your business nature so that it is relatable to your target audience. Also, keep one central focus in the emblem so that is easily memorable.